The other day, a seller dropped into my DMs. Here’s what they said:

“We had several valuations done on our property, with a range of £200k difference! £500k being the lowest and £700k the highest. We’re online at £600k. We’re having lots of viewings — no offers yet.

It’s tricky because there’s nothing really similar to compare our property to — it’s very rural. Feedback has been mainly positive, but obviously, that’s no good without offers.

Standout comments have been: someone was nervous about the country lane, someone else wanted a garage, someone else wanted bigger bedrooms. One viewer even said it was their dream house — but the kids would need two buses to school.

It’s been four weeks.”

When you read that, the pattern jumps off the screen:

Lots of “positive feedback.”

Lots of polite comments.

No offers.

Here’s the truth:

In property, when buyers love a house, they offer.

When they don’t offer — they’re politely saying “no”.

And it’s not just sellers feeling frustrated.

Buyers notice too — and their thinking is even more brutal.

What Buyers Really Think About a Stale Property

When I asked my audience why they think homes don’t sell after being reduced, here’s what they told me:

@john.savage Replying to @qewddef ♬ original sound - John Savage

Lost Trust

• “If the old price was fantasy, how can I trust the new one?”
• “If it’s been on a while, something must be wrong.”

Once the first price is seen as a joke, no serious buyer will take the new price at face value. Trust is dead.

Suspicion of Hidden Problems

• “I assume it’s had a bad survey.”
• “It’s giving ‘major repairs needed’ vibes.”

They’re not just wondering if the price was wrong — they’re wondering what’s lurking under the surface.

Negative Emotion Toward the Seller and Agent

• “Overpriced from the start? Greedy sellers.”
• “Don’t trust the agent if they let it happen.”

If a seller overreaches, buyers assume they’ll be difficult to deal with.

If an agent let it happen, buyers assume they’re incompetent.

Assumption of Desperation

• “Price drops scream desperation.”
• “If they’re dropping now, they’ll take even less.”

You’re not holding the cards anymore.

Buyers are — and they know it.

The Buyer’s Strategy

• “Wait for a bigger drop.”
• “Put in a cheeky lowball offer — they’re desperate now.”

Even if they like your house, they’re now playing a very different game:

Wait. Watch. Attack low if it lingers.

It’s brutal, but it’s real.

Once trust is gone, buyers aren’t walking into viewings excited.

They’re walking in suspicious, cynical, and ready to pick your home apart.

So How Do You Know If Your Property Is Marketed for the Wrong Money?

If you’ve been on the market for longer than a month with no offer — you’ve got a problem.

But does that automatically mean your price is wrong?

Not necessarily.

Because there are three moving parts that attract the best buyers at the best possible price:

1. Your Agent

• Are they knowledgeable enough about your local market — not just quoting national averages?
• Are they genuinely skilled negotiators?
• Do they understand how buyers think emotionally, not just logically?
• Can they talk to people like real human beings — or are they just reading scripts?

The wrong agent can make even a great house unsellable.

2. The Price

Your asking price sets the entire tone for your sale.

Price too high and buyers don’t just think you’re expensive —

they think you’re unrealistic.

They think you’ll be a nightmare to deal with.

Even a later reduction often can’t undo that first impression.

3. The Marketing

• Are the photos sharp, bright, and aspirational — or dark and forgettable?
• Does the description sell a lifestyle — or is it just a lazy list of features nobody cares about?

Good marketing isn’t about showing rooms.

It’s about making people feel something before they even book a viewing.

How to Pressure Test If You’re Marketed Properly

You can’t guess your way out of this.

You need to pressure-test it.

Here’s exactly what to ask your agent:

Question 1:

“Now that we’ve been on the market for four weeks with no offers, what do you believe is the real value of my property today?”

Question 2:

“What price point should we be marketing at now, knowing what we know?”

Question 3 (The Killer One):

“What price would get the 10 very best buyers in this area through my door this week?”

Pay very close attention to the answer to Question 3.

That’s what your agent really believes.

Not what they think you want to hear — the cold, hard reality of the market right now.

Final Word

If your agent hesitates, fudges the answers, or blames “the market” instead of addressing pricing, marketing, and their own strategy — you already know where the problem lies.

Selling a home isn’t just about “waiting for the right buyer.”

It’s about launching the right way, at the right price, with the right energy from day one.

✅ Get it right, and buyers chase you.

❌ Get it wrong, and you’ll be chasing them — and eventually chasing a lower price too.

In property, first impressions matter more than anything else.

Make sure yours hits differently.

Need a straight-talking second opinion on your sale?

Drop me a message. No pressure, no BS — just honest advice that could save you thousands.

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